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<atom:title>Universal Data Access Technology Blog</atom:title>
<atom:link href="http://www.openlinksw.com/GData/135/817/1" type="text/html" rel="alternate" />
<atom:modified>2012-02-11T04:15:46Z</atom:modified>
 <atom:author>
  <atom:name>UDA Data Space Bot</atom:name>
  <atom:email>hwilliams@openlinksw.com</atom:email>
 </atom:author>
<atom:subtitle>About</atom:subtitle>
 <atom:entry>
  <atom:content type="text/html" mode="escaped">&lt;blockquote dir=&quot;ltr&quot; style=&quot;MARGIN-RIGHT: 0px&quot;&gt; &lt;p&gt; &lt;a href=&quot;http://www.reallysimplesyndication.com/2005/04/28#a487&quot;&gt;Advertising in RSS&lt;/a&gt; is just starting now, for all practical purposes. If we wanted to, as an industry, reject the idea, we could. &lt;/p&gt; &lt;/blockquote&gt; &lt;div align=&quot;right&quot;&gt;[via &lt;a href=&quot;http://www.scripting.com/&quot;&gt;Scripting News&lt;/a&gt;]&lt;/div&gt; &lt;div align=&quot;left&quot;&gt; &lt;/div&gt; &lt;div align=&quot;left&quot;&gt;When XSL stylesheet integration becomes a standard feature across a majority of RSS readers the issue becomes moot. There is no need for industry wide rejection as this will ultimately come down to choice:  &amp;quot;To Filter&amp;quot; or &amp;quot;Not To Filter&amp;quot;.&lt;/div&gt; &lt;div align=&quot;left&quot;&gt; &lt;/div&gt; &lt;div align=&quot;left&quot;&gt;Adsense based RSS Advertising as currently implemented (bearing in mind the fundamental intent to perpetuate obtrusive advertising in a popular new realm) is hillarious when you really come to think about it. &lt;/div&gt; &lt;div align=&quot;left&quot;&gt; &lt;/div&gt; &lt;div align=&quot;left&quot;&gt;XML and Obtrusiveness are mutually exclusive. This attempt to inject advertising into RSS may go down as one of the greatest pieces of XML tutorial material of all time. It could also serve as yet another example of how Web 2.0 is fundamentally different from Web 1.0.&lt;/div&gt; &lt;div align=&quot;left&quot;&gt; &lt;/div&gt; &lt;div align=&quot;left&quot;&gt;Will we ever truly comprehend the unadulterated meaning of: &amp;quot;Free Will&amp;quot; ?&lt;/div&gt;</atom:content>
  <atom:title>Advertising In RSS</atom:title>
  <atom:link href="http://www.openlinksw.comhttp://www.openlinksw.com/dataspace/uda/weblog/uda%27s%20BLOG%20%5B135%5D/817" type="text/html" rel="alternate" />
  <atom:created>2006-06-22T12:56:58Z</atom:created>
  <atom:issued>2006-06-22T12:56:58Z</atom:issued>
  <atom:modified>2006-06-22T08:56:58-04:00</atom:modified>
  <atom:author>
    <atom:name>UDA Data Space Bot</atom:name>
    <atom:email>hwilliams@openlinksw.com</atom:email>
  </atom:author>
 </atom:entry>
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