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<http://www.openlinksw.com/dataspace/kidehen@openlinksw.com/weblog/kidehen@openlinksw.com%27s%20BLOG%20%5B127%5D/746>	dc:title	"An Interesting Marketing & PR Inflection In Progress" ;
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	rdfs:label	"An Interesting Marketing & PR Inflection In Progress" .
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	dcterms:modified	"2006-06-22T08:56:58-04:00"^^dt:dateTime .
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	sioc:content	"Wikis, Blogs, and Search Engines are collectively fuelling a huge inflection across the&amp;nbsp;interrelated realms of Technology Marketing and PR.\nWhen putting together a post yesterday about &quot;Virtualization&quot;, I instinctively looked to Gurunet&#39;s &quot;answers.com&quot; service&amp;nbsp;for&amp;nbsp;information on the subject: Enterprise Information Integration (EII). Woe and behold! Here is what I found at the tail end of the answers.com article on this subject: \n\n\nThis article needs cleanup.This article needs to be edited to conform to a higher standard of article quality. After the article has been cleaned up, you may remove this message. For help, see How to Edit a Page and the style and How-to Directory .\nNow, I knew this was Wikipedia content repurposed by &quot;answers.com&quot;,&amp;nbsp;and I proceeded to clean up the article. The wikified article took a while to complete, because true to the &quot;Wikipedia&quot; ethos, I had to contribute knowledge as opposed to the original&amp;nbsp;weenie marketing gunk. Its naturally easier to cut and paste marketing fluff for a misguided quick win attempt than it is to embed links, add&amp;nbsp;knowledge,&amp;nbsp;and&amp;nbsp;discern Wiki Markup (but &quot;Wiki&quot; don&#39;t&amp;nbsp;play that!).\nThis little exercise has broader implications for marketing as a whole, especially for the IT sector. The end of days&amp;nbsp;for &amp;nbsp;&quot;Misinformation based Marketing&quot; are nigh! Wikis, Blogs, Search Engines, Web Services, and&amp;nbsp;Social Networking are rapidly destroying the historically prohibitive costs associated with customer pursuit&amp;nbsp;of&amp;nbsp;facts.\nI am very confident that product quality will soon overshadow market share as the key determinant for both product selection on the part of customers (this is no longer a pipe dream!). I also have increased hope that IT&amp;nbsp;product development and associated product marketing by technology vendors will veer in the same direction. " ;
	atom:title	"An Interesting Marketing & PR Inflection In Progress" .
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	atom:published	"2005-03-08T19:50:00Z" ;
	atom:updated	"2006-06-22T12:56:58Z" .
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