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  • Calibration of the combined use of Product Innovation, Operation Excellence, and Customer Intimacy as Market Leadership Disciplines that drive an enterprises underlying business model. Due to the fact that organizations cannot excel at all three disciplines at the same levels simultaneously, it is incumbent on management to devise strategies for selecting and monitoring degrees on emphasis with regards to these fundamental strategies. For instance, in the early years of an organization it might opt for a stronger emphasis on Product Innovation over Customer Intimacy combined with progressive amounts of Operational Excellence.
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