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Information Technology's Missing Link Written by Kingsley Idehen,President & CEO, OpenLink Software Situation Analysis Achieving the full profit potential of each customer relationship is the fundamental goal of every business. The logic is as simple as it is compelling: Profits from customer relationships are the lifeblood of all businesses. At the most basic level, these profits can be increased in only three ways :- 1. Acquire new customers - to increase the number of people who use a p...
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