From the first time I came across "iPodder" and "Podcasting" I sensed that the champions of both initiatives got a little too excited with the concept of audio content syndication via XML without thinking about the long term implications. When naming goes wrong here is what happens:

iPodder Lemon changes its name to...: "iPodder Lemon changes its name to Juice Receiver. 'Apple went after us...'"

(Via Scripting News.)

Syndicating Audio had nothing to do with the iPod, but poor naming created the illusion that it was, albeit unintended. I think there is a lesson here: Don't christen innovations without taking a deep breadth first! Naming is extremely important. Is Apple an evil company for defending its brand - albeit somewhat exploitatively so? I don't think so, but shouldn't the "Podcast Wars" combatants have seen this coming in the first place?