(Via Sramana Mitra on
Strategy.)
Web 3.0
& Marketwatch. Excerpted below:
In Web 3.0, I predict, we are going to start
seeing roll-ups. We will see a trunk that emerges from the Context,
be it film (Netflix), music (iTunes), cooking / food, working
women, single parents, … and assembles the Web 3.0 formula that
addresses the whole set of needs of a consumer in that Context.
Imagine:
-I am a petite woman, dark skinned, dark haired, brown eyed. I
have a distinct personal style, and only certain designers resonate
with it (Context).
-I want my personal SAKS Fifth Avenue which carries clothes by
those designers, in my size (Commerce).
-I want my personal Vogue, which covers articles about that
Style, those Designers, and other emerging ones like them
(Content).
I want to exchange notes with others of my
size-shape-style-psychographic and discover what else looks good. I
also want the recommendation system tell me what they’re buying
(Community)
There’s also some basic principles of what looks good based on
skin tone, body shape, hair color, eye color … I want the search
engine to be able to filter and match based on an algorithm that
builds in this knowledge base (Personalization, Vertical
Search).
Now, imagine the same for a short, fat man, who doesn’t really
have a sense of what to wear. And he doesn’t have a wife or a
girl-friend. Before Web 3.0, he could go to the personal shopper at
Nordstrom.
With Web 3.0, the internet will be his Personal
Shopper.