Courtesy of Thomas Vander Wal's interesting blog post titled: Explaining the Granular Social Network, I found a nice video that highlights the Who + What you know aspect of Social Networking ad the GGG in general.

As I can't quite remix Videos on the spur of the moment (yet), I would encourage you to watch the video and then click on the link to my FOAF Profile, then follow the "Linked Data" tab to see how Linked Data oriented platforms (in my case OpenLink Data Spaces) that exist today actually deliver what's explained in the video.

"What You Know" (Data & Friend Networks) ultimately trumps "Who You Know" (Friend only Networks). The exploitation power of this reality is enhanced exponentially via the Linked Data Web once the implications of beaming SPARQL queries down specific URIs (entry points to Linked Data graphs) become clearer :-)