Corporate blogging is about data transformation from
raw form to contextual form (knowledge aka competitive advantage).
The ability to consume, distill, synthesize, and disseminate, is
how corporations ultimately attain success or failure. Corporate
blogging done the right way is just one of many IT
basedinitiatives at the disposal of those
corporationsthat comprehend the potential impact on their
bottom and top lines.
Ahh, Doc Searls is
covering the Corporate Weblogging thing.
Personally, I think corporate weblogging is a non-event. For
instance? Am I a corporate weblogger? I don't think so. I don't
have Microsoft's executive blessing for this.
The blessing isn't the point. Corporations have always
blogged (or attempted to, they just never called it blogging, or
simply lacked cohesive technology to make the concept gel). Every
second of the day in any corporation data come in, and goes out
(after numerous transformations across a plethora of contexts).
Every corporation knows that it has to create,
persist, and disseminate knowledge, and like the Internet, Web,
XML, Web Services, and now Blogging, technology is simply catching
up in a somewhat standardized form.
Funny, I was talking with my boss's boss today. Vic Gundotra
(General Manager of Platform Evangelism). I asked him "so, from a
Microsoft's exec point of view, what would you like me to do on my
weblog?"
He answered: "I don't want to tell you what to do, because
anything I tell you will only screw it up and make it boring."
Oh, you mean like Eric Rudder's weblog?
Now I'm in trouble... ;-)
[via The Scobleizer Weblog]
Your bosswas right on
every count:-)