I think all news papers need to get with the program
re. RSS content syndication for starters. It really isn't that
complex a business model to figure out.
Newspaper Web
Sites Struggle To Attract Younger Readers Younger people today
simply don't subscribe to paper newspapers. When you grow up with
the internet at your fingertips, there just doesn't seem to be a
reason to subscribe to a print publication. Newspapers know that
the younger generation is going online, but they're having even more
trouble getting teens and young adults to visit their websites.
The simple stuff that they used to rely on - classifieds, movies
and entertainment listings aren't doing the trick. People are just
going to sites like eBay and Yahoo to get all that info. However, a
few newspapers are starting to figure out what works to attract a
younger audience, and it isn't that surprising when you think about
it. They're taking the one advantage they have (being local) and
combining it with the major advantage of the internet
(interactivity). Thus, they're building localized community sites,
focused on local events: local sports, local reviews, local dating.
The sites that do that well seem to be attracting their fair share
of younger surfers.