Have RSS feeds killed the email star? silicon.com Feb 28 2005 12:58PM GMT

RSS and other XML based syndication formats (RDF, Atom, etc.)allow organizations to syndicate their value propositions via feeds. Thus,instead of,depending solely onsending out HTML based advertorial emails (which end up in Spam Folders 75% of the time anyhow) to targets such as; suspects, leads, and customers. Youcan rely on the Web 2.0 fabric for auto-discovery of syndicated feeds covering marketing collateral such as;features & benefits data, product documentation (ODBC/JDBC Multi-Tier,ODBC/JDBC Single-Tier,and Virtuoso ), product functionality tutorials, and screencasts (UDA , Virtuoso, and ODBC Benchmark & TroubleshootingUtilities) etc.