Dare Obasanjo ponders about:
SOA, AJAX and REST: The Software Industry Devolves into the Fashion
Industry .
I absolutely understand the frustration expressed in Dare's
post. An additional comment from my perspective is that this
devolution has been in motion for a while and it is an integral
part of the Misinformation and Disinformation based marketing
strategies of many companies.
Misinformation and Disinformation only work when the target
audienceis apathetic (unfortunately the sadreality to
date!). The bad news for marketing strategies that assume
perpetuation of the aforementioned apathy is that the Internet is
fundamentally reducing the cost of knowledge acquisition; by
implication today's naive customer is tomorrow's knowledgeable
decision maker. Vendors have a choice: build valuable products, and
then market these products by disseminating knowledge. If a
competitor's product isbetter than yours, get back to the
labs (developers are actually stimulated and motivated by
constructive challenges; especially as any developer worth his or
her salt intrinsically believes they are the best at their craft
deep down; and so they should!).
In the imminent future (Internet time)I expect to
seethe Wikisphere, Blogosphere, and other Web 2.0 (and
beyond) realms bring clarity to the futility of Misinformation and
Disinformation based marketing and PR (see my post about the
Wikipedia
induced inflection on Marketing and PR).
BTW -- Does anyone know what's the difference between an
ESB
and a Universal
Server? Likewise, the difference between a Virtual
Database and an EII solution?