(Via Sramana Mitra on
Strategy.)
Web 3.0
& Marketwatch. Excerpted below:
In Web 3.0, I predict, we are going to start
seeing roll-ups. We will see a trunk that emerges from the Context,
be it film (Netflix), music (iTunes), cooking / food, working
women, single parents, … and assembles the Web 3.0 formula that
addresses the whole set of needs of a consumer in that Context.
Imagine:
-I am a petite woman, dark
skinned, dark haired, brown eyed. I have a distinct personal style,
and only certain designers resonate with it (Context).
-I want my personal SAKS Fifth
Avenue which carries clothes by those designers, in my size
(Commerce).
-I want my personal Vogue,
which covers articles about that Style, those Designers, and other
emerging ones like them (Content).
I want to exchange notes with
others of my size-shape-style-psychographic and discover what else
looks good. I also want the recommendation system tell me what
they’re buying (Community)
There’s also some basic
principles of what looks good based on skin tone, body shape, hair
color, eye color … I want the search engine to be able to filter
and match based on an algorithm that builds in this knowledge base
(Personalization, Vertical Search).
Now, imagine the same for a
short, fat man, who doesn’t really have a sense of what to wear.
And he doesn’t have a wife or a girl-friend. Before Web 3.0, he
could go to the personal shopper at Nordstrom.
With Web 3.0, the internet will be his Personal
Shopper.