There are two upcoming keynotes that I will be giving in the months of September and October in relation to the burgeoning Semantic Data Web. The events are: SABRE Conference about the Social Semantic Web and Jupiter's Semantic Web Strategies Fall Event.

The abstract of my Semantic Web Strategies keynote contains a reference to the acronym MLD but it doesn't really expose what MLD is (i.e. initial acronym source isn't clearly identified in the abstract's opening paragraph). Thus, I am attempting to fix the aforementioned anomally via this blog post :-)

Market Leadership Discipline (MLD) is defined as follows: A strategy adopted by a company for attaining leadership in a given marketplace.

MLD strategies usually take one of the following forms:

  1. Product Innovation - common amongst most startup and perpetual startup mode companies
  2. Customer Intimacy - common amongst large and established market leaders
  3. Operational Excellence - common amongst companies (established or startup) that use Information Technology to enhance operations behind the deliver of products and services.

MLD is a critical component of Enterprise Agility.