Stop whatever you are doing ...: "
.. and go and read Tom Coates' explanation of his last project with the BBC. After 21 years working in broadcasting Ireckon this is one of the coolest things to happen for a very, very long time.
The ramifications of this will go very deep indeed."
(Spotted Via The Obvious?.)
Yes, the ramifications are deep! Tom Coates' screencast demonstrates an internal variation of an activity that is taking place on many fronts (concurrently) across the NET. I tend to refer to this effort as "Self Annotation"; the very process that will ultimately take us straight to "Semantic Web". It is going to happen much quicker than anticipated because technology is taking the pain out of metadata annotation (e.g. what you do when you tag everything that is ultimately URI accessible). Technology is basically delivering what Jon Udell calls: "reducing the activation threshold".
Using my comments above for context placement, I suggest you take a look at, or re-read Jon Udell's post titled: Many Meanings of Metadata.
Once again, the Web 2.0 brouhaha (in every sense of the word) is a reaction to a critical inflection that ultimately transitions the "Semantic Web" from "Mirage" to "Nirvana". Put differently (with humor in mind solely!), Web 2.0 is what I tend to call a "John the Baptist" paradigm, and we all know what happened to him :-)
Web 2.0 is a conduit to a far more important destination. The tendency to treat Web 2.0 as a destination rather than a conduit has contributed to the recent spate of Bozo bit flipping posts all over the blogosphere (is this an attempt to behead John, metaphorically speaking?). Humor aside, a really important thing about the Web 2.0 situation is that when we make the quantum evolutionary leap (internet time, mind you) to the "Semantic Web" (or whatever groovy name we dig up for it in due course) we will certainly have a plethora of reference points (I mean Web 2.0 URIs) ensuring that we do not revisit the "Missing Link" evolutionary paradox :-)
BTW - You can see some example of my contribution to the ongoing annotation process by looking at: